Culture
X Overhauls Creator Subscriptions With New Model
X is reinventing its Creator Subscriptions program with changes to pricing, revenue splits, and subscriber benefits that reshape the platform's creator economy.
Key Takeaways
- X introduces up to three subscription tiers for creators
- Revenue splits adjusted with performance bonuses for retention
- Subscribers get exclusive community spaces and algorithmic priority
- Move designed to counter YouTube, Instagram, and TikTok competition
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DT Editorial AI··via mashable.com