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Viral Spirit rescue pitch turns frustration into a crowdsourced airline fantasy
Key Takeaways
- Spirit canceled flights, told ticketholders not to come to the airport, and let go of 17,000 employees.
- A TikTok creator launched a public pitch to buy and relaunch the airline as a crowd-owned company.
- The campaign drew 36,000 non-binding pledges worth nearly $23 million, far below the capital needed for a real airline acquisition.
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DT Editorial Team··via techcrunch.com
