#FTC

The Federal Trade Commission warned 97 auto retailers over suspected illegal advertising practices, putting major dealership groups on notice over how vehicle prices are displayed.

A key enforcement provision tied to the Take It Down Act is now in force, requiring digital platforms to provide a clear process for reporting nonconsensual intimate imagery and remove matching copies within 48 hours.

As regulators and states intensify scrutiny of deceptive automotive advertising, cleaner vehicle pricing may shift from a compliance burden to a market advantage for dealers willing to change their sales model.

A set of FTC investigations and new hires suggests the agency is testing an unusual consumer-protection theory against providers and advocates of gender-affirming care for minors.

After the FTC warned 97 dealership groups about advertising practices, industry speakers said stores need stronger staff training so quoted prices match online listings and customer trust is not lost.

New FTC data and recruiter guidance point to a sharp rise in fraudulent job offers, with scammers exploiting remote-work expectations and desperate applicants.

TrueCar is changing how participating dealerships handle sales verification and affinity pricing, betting that stricter rules will reduce lead volume but improve conversion quality.