#branding

All articles tagged with "branding"

Microsoft Appears to Be Rebranding Xbox as XBOX

Microsoft appears to be shifting its gaming brand from Xbox to XBOX, reviving an all-caps style while signaling a broader effort to remake the division under its new leadership.

Key Takeaways

Microsoft appears to be adopting the all-caps XBOX styling across official branding.
The move follows Asha Sharma’s reported reversal of the Microsoft Gaming label back to Xbox.

DT Editorial Team·May 17, 2026·via theverge.com

Apple Wins Part of EU Trademark Fight Over Citrus-Themed Logo

The EU Intellectual Property Office partly backed Apple’s objection to a trademark filing from Yichun Qinningmeng Electronics over possible logo confusion.

Key Takeaways

The EUIPO partly granted Apple’s opposition to a trademark filing.
The application came from Yichun Qinningmeng Electronics.

DT Editorial Team·May 7, 2026·via 9to5mac.com

Ford Says Carroll Shelby Way Will Stay, Rejecting a Plan to Rename Streets Near Its New Headquarters

Ford says it rejected a proposal that would have removed Carroll Shelby’s name from streets near its new headquarters, preserving a symbolic link to one of the company’s most famous performance figures.

Key Takeaways

Ford says it rejected a plan to remove Carroll Shelby’s name from streets near its new headquarters.
The company says Carroll Shelby Way will not be replaced by Raptor Way and Navigator Avenue.

DT Editorial Team·Apr 11, 2026·via autonews.com

GM Removes Its Brand Logos From the Renaissance Center

General Motors has taken Chevrolet, GMC, Cadillac, and Buick branding off digital signage atop Detroit's Renaissance Center, leaving the Marriott hotel logo in place instead.

DT Editorial Team·Apr 7, 2026·via autonews.com