Bluesky’s next experiment is feed creation by conversation
Bluesky is expanding beyond social networking into AI-assisted product design with a new tool called Attie. The assistant was built by chief innovation officer Jay Graber and Bluesky’s new Exploration team, and it is designed to help people create custom feeds through natural-language prompts rather than code.
According to the announcement described by Engadget, users can ask for feeds with prompts such as requests for electronic music, experimental sound, or builders working on agent infrastructure and open protocol design. The point is to turn feed construction into a conversational experience instead of a technical one.
An agentic social app on the AT Protocol
Graber describes Attie as an “agentic social app” built on the same open-source AT Protocol that underpins Bluesky. That matters because Bluesky has consistently presented itself not just as a single social product but as part of a broader open network architecture. Attie extends that idea by using the protocol as the foundation for discovery and curation tools.
The company is also careful to position the assistant as optional. Attie is a separate app from Bluesky, and users do not have to engage with it if they do not want to. Still, because both products are built on the same framework, the launch suggests a future where feed creation, recommendation, and cross-app behavior could become more tightly linked across the AT Protocol ecosystem.
Why feed-building matters
Custom feeds are one of Bluesky’s most distinctive features, but they also create a barrier for users who do not know how to configure or code them. Attie is meant to reduce that barrier. If it works as intended, it could make one of Bluesky’s most powerful features accessible to a much larger share of its audience.
That is a meaningful product decision. Many social platforms talk about algorithmic choice, but fewer give users direct tools to shape what they see. Bluesky’s pitch with Attie is that people should be able to describe their interests in ordinary language and receive a tailored feed in return.
AI enters another layer of social infrastructure
The announcement also shows how quickly AI assistants are being applied to interface layers outside classic chat use cases. Here the assistant is not primarily answering questions or generating text for its own sake. It is performing a configuration task inside a social system, translating intent into a working feed.
Attie is currently in an invite-only closed beta, with a waitlist open for interested users. That limited rollout suggests Bluesky is still testing both the technology and the product fit. But the direction is clear: the company sees AI not only as a content tool, but as a way to lower the friction of building personalized experiences on open social infrastructure.
This article is based on reporting by Engadget. Read the original article.
