TransportationMore in Transportation→
Detroit's Big Three Want to Bring Back Sedans — But History Says Buyer Beware
Key Takeaways
- GM's Mark Reuss says he'd 'kill to have a hybrid-electric sedan' while Chrysler teases a sub-$30,000 compact
- AutoPacific survey of 18,000 consumers found over one-third want sedans, especially midsize and large models
- Asian automakers like Toyota, Honda, and Kia prove sedans remain profitable — Detroit just stopped competing
- Detroit's previous sedan commitment after 2008 lasted only 5-6 years before SUV profits pulled them away
- Rising vehicle prices averaging $48,000 are making affordable sedans strategically important again
DE
DT Editorial Team··5 min read·via thedrive.com