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BMW Uses Alpina Concept to Define a New Ultra-Luxury Slot Below Rolls-Royce
Key Takeaways
- BMW unveiled the Vision Alpina concept as a preview of its reworked Alpina brand.
- The first production model is expected in 2027 and will be derived from the 7 Series.
- The move positions Alpina as a luxury tier below Rolls-Royce and above BMW’s core premium lineup.
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DT Editorial Team··via autonews.com