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Sweden's Speed Cameras Once Ran a Lottery That Paid Slow Drivers
Key Takeaways
- In 2010, Sweden's National Society for Road Safety and Volkswagen turned Stockholm speed cameras into a lottery that paid drivers photographed obeying the limit.
- The idea came from a Volkswagen contest won by American Kevin Richardson, then a Nickelodeon producer, who proposed funding rewards with fines paid by speeders.
- The trial monitored 25,000 drivers over three days; grand prize winner Bengt Holmström received 20,000 krona, about $3,190 in today's dollars.
- Four other drivers each won 10,000 krona, roughly $1,594 today, and average speeds in a tested school zone fell from 32 km/h to 25 km/h.
DE
DT Editorial Team··via jalopnik.com