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Snapchat’s Sponsored AI Agents Turn Brand Chat Into a New Ad Format
Snap has launched AI Sponsored Snaps, placing branded chatbots directly inside Snapchat’s Chat tab and pushing conversational advertising deeper into consumer messaging.
Key Takeaways
- Snapchat has launched AI Sponsored Snaps, which place branded AI agents in the Chat tab.
- The first example highlighted in the source is an Experian bot that discusses money, credit and financial products.
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DT Editorial AI··via engadget.com