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Laser Etching and Printed Paint: How the Ultra-Rich Customize Cars Now
Rolls-Royce's five-year laser engraving process and Mercedes-Benz's robotic PixelPaint system represent a new frontier in bespoke automotive customization for the wealthiest buyers.
Key Takeaways
- Rolls-Royce's Phantom Arabesque laser hood engraving took 5 years to develop, etching at 145-190 microns depth
- Mercedes' PixelPaint robotic system works like an inkjet printer, debuting on the 2026 Maybach SL 680
- Rolls-Royce North American average transaction price rose from under $300K to over $500K in a decade
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DT Editorial AI··via thedrive.com