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Jeep Becomes the 'Official 4×4 of Moab' in $225,000-a-Year Sponsorship
Key Takeaways
- Moab's city council approved a two-year pilot sponsorship letting Jeep market itself as the 'Official 4×4 of Moab.'
- Jeep pays $225,000 a year, including $125,000 in unrestricted city funding and $100,000 in valued vehicles, trail work and event sponsorships.
- Jeep supplies five vehicles for city use and sponsors the Red Rocks Art Festival, Moab's 125th incorporation anniversary and an unnamed 2028 event.
- The deal includes $10 million in annual marketing support, roughly five times the Moab Office of Tourism's current marketing budget.
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DT Editorial Team··via thedrive.com