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Snapchat’s Sponsored AI Agents Turn Brand Chat Into a New Ad Format
Key Takeaways
- Snapchat has launched AI Sponsored Snaps, which place branded AI agents in the Chat tab.
- The first example highlighted in the source is an Experian bot that discusses money, credit and financial products.
- The rollout signals a broader shift toward conversational advertising embedded in consumer messaging.
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DT Editorial Team··via engadget.com