#fitbit

With the Fitbit Air set to go on sale on Tuesday, preorder demand is building around a lower-cost, subscription-free alternative in the fitness band market.

Google has introduced the $100 Fitbit Air, a screenless fitness band positioned as a lower-cost alternative to Whoop’s subscription-based model.

Google has unveiled the $100 Fitbit Air and a new Google Health app, betting that a smaller, screenless wearable can make continuous health tracking easier to live with than a smartwatch.

Google is renaming the Fitbit app to Google Health, sunsetting Google Fit later this year, and moving its AI-powered Health Coach out of beta as it broadens its health platform ambitions.

Five years after Google acquired Fitbit, the brand’s Charge 6 remains a standout for mainstream users, underscoring how simplicity, battery life, and approachable health features still matter in wearables.