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McLaren's New Logo Traces Back to Bruce McLaren's Family Service Station
Key Takeaways
- McLaren's new logo is inspired by the service station sign from the Auckland business owned by Bruce McLaren's parents.
- The new wordmark appears on the rear of the manual McL 6GT and is expected to badge future road cars, including McLaren's confirmed SUV.
- The Speedmark badge and Papaya Orange color scheme will remain part of McLaren's identity.
- The rebrand extends to McLaren Racing across Formula 1, IndyCar, and the World Endurance Championship from 2027.
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DT Editorial Team··via jalopnik.com