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Google Pays About 100 Publishers Pennies for AI Answer Content
Key Takeaways
- Google pays roughly 100 publishers for content used in AI Overviews, AI Mode and Gemini under a pilot launched less than a year ago, per The Information.
- Payments vary widely: some small sites earned under $1,000 over several months and less than 0.1% of ad revenue, while one publisher earns over $1 million a year.
- Several participants say they do not know how Google calculates their payments, and amounts can change monthly without explanation.
- Niche topics with strong followings, such as anime and gaming, appear to command higher payments.
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DT Editorial Team··via the-decoder.com