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How Marketers Can Use AI Effectively Without Losing Human Judgment
Key Takeaways
- A Penn State researcher and collaborators developed a framework to deploy AI-generated marketing content at scale while reducing traditional testing.
- The approach trains AI models on a company's prior campaign performance data to screen new AI-generated content.
- Models then supply marketers with content recommendations and ratings to streamline decision-making.
- Marketers already use AI for emails, social posts, ads, product descriptions, images, short videos, ideation, research and personalization.
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DT Editorial Team··via phys.org