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Madonna Turns Grindr Into a Pop-Up Concert Channel
Madonna used Grindr to announce and stream a surprise Times Square performance, merging Pride marketing, platform culture and live music spectacle.
Key Takeaways
- Madonna announced a surprise Times Square performance on Grindr and streamed it there.
- She performed songs from her upcoming album Confessions II and from Confessions on a Dance Floor.
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DT Editorial Team··via mashable.com