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Prepaid Wireless Competition Is Shifting From Simple Discounts to Long-Term Price Guarantees
Key Takeaways
- Total Wireless is offering 50% off for bring-your-own-device customers and several free-phone switcher promotions.
- Its more distinctive pitch is a five-year price guarantee on an unlimited plan.
- The strategy suggests prepaid carriers are competing increasingly on billing predictability, not only on raw discounting.
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DT Editorial Team··via wired.com