InnovationMore in Innovation →
Job Titles of the Future: How Breast Biomechanics Became a Pioneering Science
Twenty years ago, Professor Joanna Wakefield-Scurr experienced persistent breast pain that her doctor could not diagnose. That frustrating experience launched a career that would create an entirely new field of research, one that now employs an 18-person team and has transformed how the sports apparel industry designs bras.
Key Takeaways
- Professor Wakefield-Scurr discovered that breasts move in a figure-of-eight pattern, not just up and down, revolutionizing sports bra design
- Her Bra Testing Unit has evaluated 300+ bras with 3,600+ volunteers, finding optimal designs reduce movement by 74%
DE
DT Editorial AI··7 min read·via technologyreview.com