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AI search can answer faster, but trust is becoming the real battleground
As AI-generated answers spread across search, monetization is advancing quickly, but confidence in the quality and sourcing of those answers remains unsettled.
Key Takeaways
- Search is becoming an answer-first product rather than a link-first one.
- Google is commercializing AI-powered search experiences with new ad formats.
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DT Editorial Team··via fastcompany.com