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Raya’s Growing Waitlist Shows the Economics of Digital Exclusivity
Key Takeaways
- WIRED reports some Raya applicants have been waiting two to seven years for approval.
- The app’s giant queue suggests exclusivity has become a core part of the product, not just its marketing.
- Raya illustrates how scarcity can function as both brand value and user frustration in platform businesses.
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DT Editorial Team··via wired.com