CultureMore in Culture→
Madonna Turns Grindr Into a Pop-Up Concert Channel
Key Takeaways
- Madonna announced a surprise Times Square performance on Grindr and streamed it there.
- She performed songs from her upcoming album Confessions II and from Confessions on a Dance Floor.
- The event linked Pride-season marketing with a culturally specific digital platform.
DE
DT Editorial Team··via mashable.com