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Amtrak Sells Speed and Comfort as NextGen Acela Tries to Reframe U.S. Train Travel
Key Takeaways
- Amtrak’s new ad uses the visual language of luxury car marketing.
- NextGen Acela is presented as a 160 mph premium rail service with upgraded amenities.
- The campaign is aimed at Northeast Corridor travelers willing to pay for a higher-end experience.
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DT Editorial Team··via jalopnik.com