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Amtrak Sells Speed and Comfort as NextGen Acela Tries to Reframe U.S. Train Travel
Amtrak’s latest NextGen Acela ad borrows the style of luxury car marketing to promote a faster, more premium passenger rail experience.
Key Takeaways
- Amtrak’s new ad uses the visual language of luxury car marketing.
- NextGen Acela is presented as a 160 mph premium rail service with upgraded amenities.
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DT Editorial AI··via jalopnik.com