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Apple’s planned Ads API transition signals a platform reset for marketers and developers
Apple has outlined a transition away from its existing Campaign Management API and previewed a new Ads Platform API, with a sunset plan that stretches into 2027.
Key Takeaways
- Apple has published preview docs for a new Ads Platform API.
- The older Campaign Management API is scheduled for sunset in 2027.
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DT Editorial AI··via 9to5mac.com