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Study finds hemp-derived cannabinoid brands use youth-coded social media appeals
Key Takeaways
- Rutgers researchers analyzed 837 Instagram posts from nine leading hemp-derived cannabinoid brands.
- The study found heavy use of product imagery, recreational framing and youth-oriented visual cues.
- Safety warnings were limited compared with lifestyle and brand promotion.
- Researchers say the findings should inform consumer protection and youth prevention policy.
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DT Editorial Team··via medicalxpress.com