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Crowdfunding Study Finds Business Type Outweighs Founder Gender
Key Takeaways
- Researchers surveyed 4,500 members of the UK public about hypothetical equity-crowdfunding decisions.
- Business type was more influential than founder gender in the study's results.
- Women showed greater interest in health-care businesses, while men showed a stronger preference for fintech.
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DT Editorial Team··via phys.org