New
TransportationMore in Transportation→
BMW and Capgemini Executives Outline How AI Gives Automakers 'Superpowers'
Key Takeaways
- BMW Group new technologies head Serena Striegel and Capgemini Invent director Ferdinand Schockenhoff discussed how automakers can harness AI's full power.
- The conversation frames AI as a potential 'superpower' for car companies, contingent on disciplined execution rather than experimentation.
- Key automotive AI surfaces include engineering simulation, factory quality and maintenance, supply chain forecasting and in-car software.
- Organizational readiness — data, governance and talent — remains the primary obstacle to scaling AI in the industry.
DE
DT Editorial Team··via autonews.com