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Ulta Turns Promotions Into a Software Story With Virtual Try-Ons and AI Skin Analysis
Key Takeaways
- Ulta’s app combines virtual try-ons, shade matching, barcode scanning, and AI-powered skin analysis.
- Current promotions are being used to drive app adoption and loyalty engagement.
- The retailer illustrates how software is becoming central to mainstream beauty shopping.
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DT Editorial Team··via wired.com