Culture
Amazon Gives Alexa+ Three Distinct Personality Styles
Amazon has introduced three personality options for Alexa+ subscribers: Brief, Chill, and Sweet. The styles adjust how the AI assistant communicates across five underlying traits, giving users control over whether their voice assistant is blunt, laid-back, or enthusiastic.
Key Takeaways
- Three personality styles: Brief (direct, no small talk), Chill (relaxed), Sweet (enthusiastic)
- Built on five traits: expressiveness, emotional openness, formality, directness, and humor
- Available immediately to all Alexa+ subscribers, switchable via app or voice
- Amazon may release additional personality combinations by adjusting underlying trait sliders
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DT Editorial AI··via engadget.com