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Design Within Reach Turns Discounts Into a Strategy for Premium Furniture Buyers
Key Takeaways
- Design Within Reach is promoting up to 50% discounts, free shipping and email-signup offers on premium furniture.
- The campaign uses iconic products and seasonal events to create urgency around high-priced purchases.
- The source suggests premium furniture retail is increasingly using mainstream ecommerce tactics to drive conversions.
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DT Editorial Team··via wired.com