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TrueCar Tightens Dealer Rules With Mandatory DMS Verification and Below-Ad Pricing for Affinity Buyers
TrueCar is changing how participating dealerships handle sales verification and affinity pricing, betting that stricter rules will reduce lead volume but improve conversion quality.
Key Takeaways
- TrueCar now requires all sales to be verified through dealer management systems.
- Affinity shoppers must be offered below-advertised prices.
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DT Editorial Team··via autonews.com