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Fit, Thin, Curvy and Toned: The Contradictory Body Ideals Young Women Face Online
Key Takeaways
- Researchers surveyed 200 young New Zealand women about the body ideals they encounter on Instagram and TikTok.
- Participants named a contradictory mix: lean and toned, thin, curvy, fashionable, fat-free, muscular and "thick."
- Some 57% felt young women face strong pressure to achieve these ideals, which cannot all be met simultaneously.
- "Fitspiration" content pairs empowerment and body-positivity language with strict control over diet and exercise.
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DT Editorial Team··via phys.org