#apple

Early Geekbench results for the iPhone 17e's A19 processor reveal notable single-core and multi-core performance improvements over its predecessor.

Apple researchers ran an A/B test using AI-generated relevance labels to improve App Store search results, revealing measurable changes in download patterns.

Apple introduces the MacBook Neo as a new ultra-portable laptop tier, and early comparisons with the MacBook Air reveal clear trade-offs between size and capability.

Apple unveils the MacBook Neo, its most affordable laptop ever at $599, powered by the iPhone 16 Pro's A18 chip and available in playful colors.

Apple has revealed an unprecedented look at how its custom silicon is manufactured in the United States, showcasing the intricate process behind the chips powering iPhones and Macs. The disclosure comes as the tech giant deepens its domestic production commitments amid growing national interest in semiconductor self-sufficiency.

Apple has begun rolling out age verification to UK users in the latest iOS 26.4 beta, prompting users to confirm they are over 18. The move comes as the UK's Online Safety Act pushes tech platforms to verify user ages for content access.

Apple Studios has taken complete ownership of the hit dystopian thriller Severance from Fifth Season, securing the show's future production in New York and opening the door to spinoffs.