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Jalopnik Readers Reveal How Much Car Branding Really Matters
Key Takeaways
- Jalopnik asked readers how much a car's branding influences their interest, and the answers spanned from fierce loyalty to total indifference.
- Editor Brad Brownell owns vehicles from nine-plus brands and says he is loyal not to badges but to two specific Porsches, a 912E and a 911 Turbo.
- Reader Korey Konopasek says he does not care about branding if the car is good, pointing to his Corvette as proof.
- The discussion used the Corvette as a parallel for cars delivering roughly 90 percent of European supercar performance for half the price.
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DT Editorial Team··via jalopnik.com