Roku Winds Down Smart Home Hardware Sales

Roku is exiting new smart-home hardware

Roku will no longer manufacture or sell additional smart-home products, including cameras, smart plugs and smart lights, as the company refocuses on streaming services and related devices.

The company said it plans to wind down smart-home hardware sales as current inventory runs out. A Roku spokesperson said the company would continue support and services for existing Roku Smart Home products, according to the supplied report.

The move narrows Roku’s hardware ambitions after several years in the connected-home market. Roku is primarily known for streaming sticks, television platforms and streaming devices that compete with products such as Amazon’s Fire lineup. It entered smart home in 2022 with lower-cost cameras, plugs and lights developed with white-labeled hardware from Waze, then launched a proprietary-hardware lineup in 2025.

What existing owners should know

Roku’s stated commitment is to continue support and services for current Smart Home products. That is the most consequential point for people who already own Roku cameras, plugs or lights: the company is not saying that support will end immediately alongside sales.

However, the supplied report says it remains unclear how the change will affect cameras and associated features over time. Customers should therefore distinguish between Roku’s stated support commitment and details that have not yet been specified, including the future of particular integrations or product features.

Roku had tied some smart-home capabilities directly to the television experience. In 2024, it introduced TV features that let users cycle through live camera feeds and use picture-in-picture to keep a feed visible while another app was open. The long-term treatment of those features was not clarified in the report.

A sharper focus on streaming

Roku described the decision as a return to its core mission of becoming the leading streaming platform. The shift follows the company’s acquisition by Fox, which formally closed on November 6, according to the report.

For Roku, winding down smart-home sales may reduce the scope of a product category that sits outside its central streaming business. The company’s streaming products and TV platform remain the focus, while its connected-home hardware will no longer receive new products once available stock is exhausted.

The decision is also a reminder that smart-home devices are not simply one-time purchases. They often depend on continuing software, account services, mobile applications and platform integrations. Roku’s promise of continued support is therefore important, but customers may reasonably watch for more specific information about the products they use.

What changes now

• Roku will not make or sell additional smart-home hardware.
• Existing smart-home inventory will be sold until it runs out.
• Roku says it will continue support and services for existing Smart Home products.
• The company will focus on streaming services and related streaming hardware.

For prospective buyers, the announcement changes the purchasing context. A discounted device may still suit a specific need, but it comes from a product line Roku is winding down rather than expanding. For existing owners, the immediate message is continuity of support, coupled with unanswered questions about longer-term feature treatment.

The broader significance lies in Roku’s strategy. Its smart-home push once extended the company’s presence beyond the television screen, including camera feeds that could be viewed on Roku TVs. The company is now drawing that boundary more tightly around streaming.

This article is based on reporting by ZDNET. Read the original article.