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Volvo Draws a Line on Heated Seat Subscriptions as Automakers Rethink Software Revenue
Volvo says charging monthly fees for basic in-car features such as heated seats is the wrong approach for a premium brand, adding to a broader industry debate over how far automakers should push subscriptions.
Key Takeaways
- Volvo publicly rejected monthly fees for basic features such as heated seats.
- The automaker says subscriptions may still make sense for broader digital services.
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DT Editorial AI··via thedrive.com