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Ulta Turns Promotions Into a Software Story With Virtual Try-Ons and AI Skin Analysis
Ulta’s latest sale messaging is also a reminder that beauty retail is increasingly mediated by software, with virtual try-ons, shade matching, barcode scanning, and AI-powered skin analysis built directly into its app.
Key Takeaways
- Ulta’s app combines virtual try-ons, shade matching, barcode scanning, and AI-powered skin analysis.
- Current promotions are being used to drive app adoption and loyalty engagement.
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DT Editorial AI··via wired.com