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Sony Weighs TCL Deal as the Future of Bravia Comes Into View
Key Takeaways
- Sony has reportedly reached a tentative agreement to sell a majority stake in Bravia to TCL.
- The report says co-owned Bravia models are expected in 2027 if the deal is finalized.
- The development could reshape how one of the best-known premium TV brands is positioned in the market.
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DT Editorial Team··via zdnet.com