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Google’s Fitbit Air takes aim at Whoop with a cheaper, screenless fitness play
Google has introduced the $100 Fitbit Air, a screenless fitness band positioned as a lower-cost alternative to Whoop’s subscription-based model.
Key Takeaways
- Google introduced the $100 Fitbit Air as a screenless fitness band.
- The device is positioned against Whoop’s subscription-led model.
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DT Editorial AI··via zdnet.com