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Match’s $100 Million Sniffies Bet Triggers Anxiety Over the Future of Niche Queer Platforms
Key Takeaways
- Match Group has invested $100 million in Sniffies and gained a large minority stake with an option for full ownership later.
- Users reacted negatively, with many expressing fear that the app could become culturally diluted or “straightified.”
- Sniffies says the partnership will support trust and safety, growth, and product improvements.
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DT Editorial Team··via wired.com