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Apple’s planned Ads API transition signals a platform reset for marketers and developers
Key Takeaways
- Apple has published preview docs for a new Ads Platform API.
- The older Campaign Management API is scheduled for sunset in 2027.
- The move signals a significant migration for ad-tech tooling built on Apple systems.
- The long transition window gives teams time to plan and refactor integrations.
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DT Editorial Team··via 9to5mac.com