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Apple's iPhone 18 Launch: A Pivotal Moment With a Foldable and a New CEO
Key Takeaways
- Apple's September 9 event is expected to unveil the first foldable iPhone, a passport-style device with a 4:3 aspect ratio when closed.
- The event will be John Ternus's first iPhone keynote as CEO, making it a pivotal moment for his leadership.
- The iPhone has had only two major designs in nearly 20 years, and this foldable represents the third radical redesign.
- Apple hopes to reinvigorate its product lineup after the Vision Pro underperformed in the market.
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DT Editorial Team··via fastcompany.com