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Sony Weighs TCL Deal as the Future of Bravia Comes Into View
A tentative agreement to sell a majority stake in Bravia to TCL points to a potentially significant shift in the premium TV market, even as Sony’s current lineup remains in stores.
Key Takeaways
- Sony has reportedly reached a tentative agreement to sell a majority stake in Bravia to TCL.
- The report says co-owned Bravia models are expected in 2027 if the deal is finalized.
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DT Editorial AI··via zdnet.com