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Lovehoney leans on discounts and discretion as sexual wellness retail matures
Key Takeaways
- Lovehoney’s promotion-heavy campaign emphasizes discreet shipping and broad online selection.
- The retailer uses steep introductory discounts to reduce friction in a sensitive consumer category.
- The story illustrates how sexual wellness shopping has been normalized into mainstream e-commerce.
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DT Editorial Team··via wired.com