TransportationMore in Transportation→
Rivian's R2 Gambit Could Reshape the EV Market
Rivian's upcoming R2 crossover represents the company's most critical bet yet — an affordable EV that must succeed for the automaker to achieve sustainable profitability.
Key Takeaways
- R2 targets $45,000 starting price competing directly with Toyota RAV4 and Honda CR-V after tax credits
- Built on a new platform designed for profitability rather than scaled-down R1 architecture
DE
DT Editorial Team··5 min read·via techcrunch.com