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The New York Times Keeps Expanding Its Games Strategy With a Sports-Themed Connections Format
The New York Times’ sports-focused Connections game, launched with The Athletic, shows how puzzle design and niche media brands are increasingly converging into a daily engagement product.
Key Takeaways
- The New York Times has a sports-themed Connections puzzle created with The Athletic.
- The game uses a familiar daily format built around grouping sports-related terms.
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DT Editorial Team··via mashable.com