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Can Nissan Turn Incentive Spending into Lasting Market Share Gains?
Key Takeaways
- Nissan is increasing incentive spending while the broader industry pulls back.
- Analysts question whether these incentives can create lasting market share gains.
- The strategy involves trade-offs between short-term volume and long-term brand value.
- Industry experts Larry P. Vellequette and Michael Martinez analyze the bet.
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DT Editorial Team··via autonews.com