Enterprise AI may be entering a new phase of inequality
The first wave of business AI adoption was defined by access. Which companies had deployed the tools? How many employees had seats? Were workers experimenting with chat interfaces at all? OpenAI’s new B2B Signals research suggests those questions no longer capture the frontier. The emerging divide, according to the report, is not merely whether firms use AI, but how deeply they use it inside day-to-day work.
The headline figure is striking. Frontier firms, defined as those at the 95th percentile of usage, now use 3.5 times as much intelligence per worker as typical firms, up from 2 times a year earlier in April 2025. OpenAI frames that measure using tokens generated as a proxy for the amount of work employees are asking AI to do. Tokens are not presented as a direct measure of value, but as a way to estimate the depth of AI use.
The report’s key argument is that the advantage is compounding. Once companies move beyond broad access and into more complex, production-oriented use, they appear to widen the distance from peers who are still treating AI mainly as a lightweight assistant.
Why message volume is not the whole story
One of the more consequential claims in the report is that message volume explains only 36% of the frontier advantage. In other words, the gap is not just that leading firms are asking AI more questions. It is that they are asking for richer, more complex work, providing more context, and generating more substantive outputs.
That distinction matters because it changes how enterprise adoption should be evaluated. A company can report growing activity and still remain relatively shallow in its usage. If employees are relying on AI only for simple prompts or occasional drafting help, the organization may not be capturing the kinds of workflow transformation that drive a stronger competitive edge.
OpenAI’s framing suggests that depth is becoming the more relevant metric. Firms at the frontier appear to be integrating AI into actual processes rather than treating it as an auxiliary convenience. That is a harder transition because it requires governance, enablement, and workflow design, not just software access.








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